Bas has spent nearly a decade as a senior executive in Arla, as part of a 30-year career working with some of the world’s best known consumer brands. His most recent role is as Regional Head for South East Asia, where he manages a team of 300 direct employees and 1500 distributors and representatives, a factory in Bangladesh, and offices right across the region.

As a member of the International Leadership Team (ILT), Bas has been focused on developing an inclusive culture, delivering growth, managing talent and developing skills in his region, and also driving the sustainability agenda.

Bas has a strong track record in leading teams and developing the right culture to deliver growth and financial success, and throughout his career he has led successful programmes of change and business transformation.

Bas is Dutch and prior to joining Arla Bas gained extensive experience in senior leadership roles with global businesses. He also has an International MBA and later joined the international dairy company Friesland Campina as head of a business unit responsible for meat substitutes which led to him joining Arla Foods.

On joining Arla Bas held the position of Vice President and Managing Director of the Netherlands, before being promoted to Senior Vice President and Managing Director for the Netherlands, Belgium and France. He became Regional Head for South East Asia in 2021.

Bas is father of 4 children and married to Margriet. He enjoys family time, travelling, good food, skiing and running. He will move to the UK with his wife and two youngest children, while his two oldest children will continue studying in the Netherlands.