Daniel joined Dyson Farming in 2022 and brought with him valuable operational and commercial experience in fresh food and agriculture. He began his career in G’s Group and was quickly promoted into positions where he was able to direct the strategy of departments, categories, and operations, including, latterly, the business in the USA. Daniel believes that quality produce, backed by clear provenance, provides innumerable opportunities and throughout his career he has demonstable experience of enhancing business performance and profitability by developing recognisable branding, strong retail relationships and leveraging cutting-edge technology.

He is a dynamic leader and believes strongly in encouraging the professional development of his team and providing opportunities for all to showcase their talent. He is also a passionate advocate for plant forward diets and products.