Matteo Cunial comes from a family of farmers in the North-Eastern Italy. He holds a degree in Civil Engineering and explored the business world as a Business Analyst at McKinsey, where he worked on various digital strategy projects across Europe. His professional journey took a significant turn in 2017 when he co-founded Farm Technologies, a cutting-edge AgTech startup focused on building agricultural decision support systems. In 2021, Farm Technologies merged with xFarm to create xFarm Technologies. In this new phase, Matteo Cunial assumed the role of Chief Revenue Officer (CRO), overseeing the group’s sales and post-sales activities.