Simon is the CEO and Co-founder of Agreena, the world’s leading soil carbon platform that focuses on helping farmers save and feed the planet by adopting regenerative practices. Agreena is now operating in 14 countries andis experiencing exponential growth. 

Haldrup is a digitally minded business leader with 15 yearsof transformation experience from within the bankingindustry – where he was the Executive Vice President ofBusiness Development with a primary focus on business model innovation, end-to-end digitalization and regulatory implementation. Commercially and strategically anchored, he has extensive experience in technology, finance, risk, business and product development. 

He received his M.S. from the Technical University ofDenmark in Engineering and Robotics before going toIMD for Strategic Finance, and then MIT Sloan Schoolof Management.