Sarah is the Head of Food Transformation at WWF. She joined WWF in March 2021 after nearly a decade of experience in food retail, focused on ethics and sustainability. She led the delivery of the Retailers’ Commitment to Nature announced at COP and the refresh of the WWF Basket – the ambition to halve the environmental impact of UK baskets by 2030. Her role is to ensure this ambition is met and to lead WWF’s engagement with the food industry.