Senior Director Sustainable Commercial Activities, ASDA
Susan joined Asda in June 2020 into a new role created to drive Asda’s strategic focus on Sustainability. She “quarter-backs” Asda’s cross functional efforts across the Better Planet agenda, mobilising activities including our journeys towards net zero, elimination of waste, optimising packaging and building a greener portfolio. Susan is a member of the BRC’s Climate Action Roadmap Steering Committee and chair of the Customer Engagement pathway.
Susan’s early career was spent at Kantar in insights, analytics and retail consulting, with a particular focus on Shopper Behaviour. Prior to Asda she spent 8 years at PepsiCo in a range of sales strategy and marketing roles, most recently leading the Brand Planning process and Better For You Snacking agenda for West Europe. Susan completed an Executive MBA in 2012 with a final dissertation examining the role of retailers in the obesity crisis.